Paid WhatsApp is a new version of the popular messaging app that allows businesses to communicate with their customers and prospects in a more efficient and personalized way. Paid WhatsApp is part of the WhatsApp Business Platform, which provides transparent and flexible pricing for businesses of any size.
What is Paid WhatsApp?
Paid WhatsApp is a messaging service that enables businesses to send and receive messages, images, videos, documents, and other media to their customers and prospects on WhatsApp. Paid WhatsApp is different from the free WhatsApp Business App, which is designed for small businesses who personally manage conversations with customers.
Paid WhatsApp offers more features and benefits for businesses, such as:
1- Programmatic access to the WhatsApp Business Platform via APIs or third-party providers
2- Ability to send business-initiated messages outside the 24-hour customer service window
3- Ability to use message templates for common scenarios, such as appointment reminders, order confirmations, delivery notifications, etc.
4- Ability to integrate with other business systems and tools, such as CRM, ERP, marketing automation, etc.
- Ability to scale up to millions of conversations per month
How does Paid WhatsApp work?
Paid WhatsApp works on a pay-as-you-grow model, which means that businesses only pay for the conversations they have with their customers and prospects. The first 1,000 conversations each month are free, so businesses can build experiences their customers will love before having to pay.
There are two types of conversations on Paid WhatsApp: user-initiated and business-initiated. Each conversation type is charged at a different rate.
1- User-initiated: A conversation that starts in response to a user message. For example, a user sends a message to a business asking about a product or service. The business can reply to the user within 24 hours for free.
2- Business-initiated: A conversation that starts from a business sending a user a message outside the 24-hour customer service window. For example, a business sends a user a message to confirm an order or remind them of an appointment. The business has to pay a fee per message based on the country or region of the user.
The rates for business-initiated messages vary by country or region and can be viewed and downloaded from the WhatsApp Business website. The rates are per 24-hour conversation session, which means that once a business sends a message to a user, they can send unlimited messages within 24 hours without paying extra fees.
How to get started with Paid WhatsApp?
To get started with Paid WhatsApp, businesses need to:
1- Register for a WhatsApp Business account and verify their phone number
2- Choose an API provider or third-party provider that offers access to the WhatsApp Business Platform
3- Create and submit message templates for approval by WhatsApp
4- Add their bank account details and set up payments
5- Start sending and receiving messages with their customers and prospects on WhatsApp
What are the benefits of using Paid WhatsApp?
Paid WhatsApp offers several benefits for businesses, such as:
1- Reaching more than 2 billion users around the world who use WhatsApp every month
2- Driving business outcomes such as increasing sales, improving customer satisfaction, reducing costs, etc.
3- Building long-lasting customer relationships by providing personalized and timely communication
4- Enhancing brand image and reputation by using a trusted and secure platform
What are the requirements for using Paid WhatsApp?
To use Paid WhatsApp, businesses need to:
1- Have a verified phone number and a valid business name
2- Comply with the WhatsApp Business Policy and Terms of Service
3- Respect the privacy and preferences of their customers and prospects
4- Use approved message templates for business-initiated messages
5- Pay for the messages they send and receive according to the rates
How can I contact support for Paid WhatsApp?
If you have any questions or issues with Paid WhatsApp, you can contact support by:
1- Visiting the Payments Help Center on the WhatsApp website
2- Sending an email to email@example.com
3- Contacting your API provider or third-party provider
Paid WhatsApp is a new version of the messaging app that allows businesses to communicate with their customers and prospects in a more efficient and personalized way. Paid WhatsApp is part of the WhatsApp Business Platform, which provides transparent and flexible pricing for businesses of any size.
If you want to transform your customer experience and drive better business outcomes with Paid WhatsApp, you can contact sales on the WhatsApp Business website or download the app from Google Play or App Store.