If you are writing an article or content in general, there is no need to ensure that it is not repeated. Everyone has its wording, and as long as you wrote the content yourself and in your own way, there is no possibility that you will find another article in the same form and the same sentences, phrases and details. This happens in the event that you copied an article or wrote it. Someone copies your content after you publish it.
But this article is useful for website owners who hire editors and bloggers for the purposes of editing, blogging, and providing new content on their sites.
It is also useful for those who buy articles from sites that have specialists in the content industry, including the any platform , and he has the right to make sure that what he got is a unique article at the level of the content it brings, and not an entire copied article or that includes paragraphs that were copied from other published articles.
How do you ensure that the content is creative and not copied?
This is the question we seek to answer in this article.
- The title is not enough to judge whether the article is copied or original
It is normal for you to find a number of results in Google search results with the same title, but the content is different. For example, when searching for “how to wash clothes by hand” in Google, we may find many search results with the same title, and you wonder if Google did not apply the display of unique content in this case, but rather Gave priority to copied content.
But when you open all the search results, you will find that there are differences between them in terms of wording and details, and each of them provides added value in a certain way.
For your information, this is also normal on the foreign web. Writing an article with a popular title does not push Google and search engines to consider it duplicate content, if it is in a special format.
- The secret is to check paragraphs, sentences and phrases
You can discover that the article in your hands is copied from another site by searching for the introduction, and if you do not find it in the Google search engine , try another paragraph or a specific phrase and you will discover the original article if it was actually copied.
What makes you may not find the copied article in the event that you search for the first sentence or the first paragraph, is that some bloggers who use cheating write the first paragraph and then the rest is stolen!
- However, quotes are copied and repeated and are not considered prohibited content
News articles can include certain quotations that you find that news sites are circulating among themselves, for example, “So-and-so official said: The lack of rain this year would negatively affect economic growth in the country, especially since the local economy depends on agriculture.”
Such phrases are acceptable to be copied, and you find that news sites presented the news and it includes that phrase, so you should not judge that the article was stolen, focus on the rest of the details and verify that the wording of the news is unique.
Tools to help you discover copied content
Apart from using Google to find copied content , there are tools widely used worldwide that enable website owners to discover copies on their sites.
- Plagiarisma tool that supports checking content in English, Arabic and various other languages.
- Dupli Checker tool that allows you to paste and check your own text or by uploading the document to verify that it is original.
- CheckForPlagiarism supports many languages, namely English, French, German, Spanish, Italian, Danish, Portuguese, Chinese (Simplified and Traditional), Japanese, Korean, Hindi, Arabic, and only requires you to upload the file to get a report in your email.
How does copying content harm your business?
10 years ago, you could create a blog, forum, or any content site, copy content from other websites, just change the title, and top the search results on Google to get visits and reads.
During that period, forums that copied any new and exclusive content spread from each other. Rather, software and applications for websites were created that fetch news and new articles from websites that publish original articles, so they automatically put them up less than a minute after they are available on the source site.
And the result? Duplicate and very boring search results, for example, you search for a topic about blogging and find the same topic in the search results, all with the same title or with some differences at the level of the title, but the content is the same.
While website owners who use this policy enjoy a huge increase in traffic and profits, it was easy to create a website and publish content on it in this way.
Sites that publish original content have already been damaged, and I noticed that whoever steals content from them takes readings and visits from them, which was frustrating for the content industry at the time, but there was a valid and honest bet, which is that sites that rely on copied content are destined to fail and disappear.
After that, Google noticed that repeating search results and presenting the same content in different search results harms the experience of electronic search, and decided to develop search algorithms and launched updates for panda, hummingbird and other types whose primary goal was to eliminate the copied content.
Over the years, we have noticed the decline of forums that rely on copying, pasting, and survival of those that invested in content by hiring editors and moderators who are able to write, translate, and create content, and with it blogs and news sites that copy content disappeared.
And we have now reached an age when it is enough for you to report a site that copies content from your site to find it punished, but rather that Google algorithms have become smart and no longer allow the success of such types of sites.
The truth is that the fight against copied content did not come out of nowhere, as it is all harm to you and a great waste of time and effort.
- Copied content puts you out of the competition with search results
Sites that depend on copying content may succeed in bringing traffic from Facebook and some social networks, but at least they have lost the main source of permanent visits, which is Google.
Google's loss means that the search volume for the keywords you target benefits your competitors while you are deprived of them.
The other point that you should pay attention to is that Google gives a higher price per click to sites that depend on Adsense ads and all of their traffic from the search engine, not from Facebook.
- Copied content harms your website's reputation
What distinguishes successful websites today?
Definitely investing in content , providing original articles, and encouraging innovation in this field.
As for the failed sites, they are trying to revive the old way to be at the forefront, which is copying the content, modifying the address, and trying to do some hopeless manipulations without any benefit.
Successful sites have a growing audience that trusts the new content that is published, and waits for more constantly because it knows that it is the source and the original, and accordingly the article will be published for the first time before the failed sites flock to copy and steal it.
- Copied content deletes professionalism and damages companies' reputation
Each brand tries to confirm that it is a creative institution that encourages creativity and innovation, and that it disavows copying and imitation.
But when it resorts to copying content from its competing company's blog or another site for its own, it omits professionalism and denies its claims of creativity and innovation.
In this case , content marketing loses its effectiveness in enhancing confidence and building a larger audience, and turns into a method to promote the company as an imitation of competitors.