What is digital marketing?
But do you already know what we mean by the concept of digital marketing? And do you know that it is a compulsory subject for anyone who wants to start a business on the Internet ?
Although this concept is very common in the online digital world, many people who work through the Internet do not yet know this concept very well. And it is on this very topic that we will talk in this publication
.You will understand the differences and advantages of digital marketing compared to traditional marketing!
Next, we will analyze the characteristics of all communication channels that can be used to implement these digital marketing techniques such as website, blog, social networking, email marketing, advertising and much more.
We will also touch on some very important concepts, such as CRO (or as we call it Conversion Rate Optimization ), Search Marketing, SEO or Search Engine Optimization, and finally we will show you how to ensure the effectiveness of your strategies. Production and marketing of your products.
Follow us on this important post that talks about digital marketing, and become a specialist in this field and now!
The concept of digital marketing x traditional marketing
To begin understanding the differences between digital marketing and traditional marketing, you need to understand what marketing is all about.
Marketing is a set of strategies aimed at marketing a brand or a product .
You know that commercial you see on TV? Those items that are offered as samples of products in the supermarket to be tasted? Or those free samples of commercial products to try, like perfume?
All of the above are examples of traditional marketing strategies.
The concept of digital marketing is very similar to the concept of traditional marketing, given that its aim is also to promote and market a brand or a product. The difference is that digital marketing is done through the Internet .
As an online strategy, you use tools such as: websites, blogs, social networks, videos, as well as applications on cell phones that market the business.
Remember those banners that pop up everywhere on the Internet? Or that email you get with trade offers or a digital book that you can download for free? These are examples of digital marketing strategies.
Advantages of digital marketing
The big difference of digital marketing is that with the internet you can analyze metrics that relate to the outcome of actions and business in the moment. In marketing without using the Internet, or as we call it offline marketing, you can only get an approximate number of people who have seen a commercial on TV or an advertisement displayed on the street, for example.
In digital marketing, it is possible to know - and exactly - the number of people who clicked on your ad, the actual number of people who downloaded your digital book, as well as the number of people who bought your product, and so on...
Through this data, you can examine different strategies, and even correct an error, for example, if necessary.
Let's say you send a marketing email to your mailing base, but few people open and read that email. When you decide to send this e-mail to new people, you will be able to change the address, for example, and test if this contributes to an increase in the rate of opening this e-mail or not.
The big benefit of these tests is that you can increase conversion rates on your marketing business. This business is called Conversion Rate Optimization (CRO).
There is another advantage as well, which is that through the Internet it becomes much easier to divide advertising campaigns into age groups, or to perform division according to gender, according to personal interests and many other characteristics.
This increases the hit to the target in the strategies. Through this, you can direct your marketing campaigns to people who have a profile that matches the profile of a typical customer who is appropriate for your business persona , in addition to that, through the Internet, you can also reach people from the whole world.
Digital marketing is marketing that is more usable by entrepreneurs, and is suitable for business activities on a smaller scale.
Example: paying for 30 seconds of TV advertising can be very expensive, while it is common for online strategies to be much less expensive, and sometimes it's almost free!
If you want to know more about how to generate traffic for free, you should use content marketing , which is one of the most important strategies in digital marketing.
Communication channels in digital marketing
Now that you know the advantages of digital marketing, it's time to get to know the communication channels through which you can prepare your marketing strategies.
Web pages are one of the most popular communication channels on the Internet. Some examples are:
- Website .
- blog .
- Landing pages or lead generation pages - Squeeze Page.
- sale pages.
Another indispensable channel in online marketing is communication networks, such as:
The decision to choose these networks depends a lot on the type of business you are in.
Among the social networks, we mention YouTube, and this leads us to another tool in digital marketing: videos, which are increasingly watched, and you can even set up ads in the form of videos.
Another channel in the field of digital marketing is the e-mail marketing tool , which is based on sending commercial messages by e-mail.
You've received emails like this before, right?
Emails are sent in the form of a marketing campaign, meaning each email is sent to a list of people who are interested in the content and what the company offers.
These emails are useful for building a relationship of trust between a company and its audience, and can have several functions:
- Setting up an offer on a product.
- Requesting handouts or contributions in some cases.
- Delivery of free educational materials.
- Sending content that is useful and helps the company to establish a closer relationship with the person targeted by the messages.
In the communication channels, there are also paid media, which are online advertisements that you pay money to send. There are several types of these ads.
The first type we're going to talk about is display ads which consist of these banner ads that you see all over the internet, remember?
Another variant is native ads , which are ads that display as if they were a natural element of the page.
Example: An advertising material that is displayed within a website dedicated to journalistic content as if it were general news, within the website's news. Or an image that is displayed on Instagram, which usually appears within the news feed.
Native ads always come with the mention “ sponsored ”. The advantage of this format is the possibility of setting up advertising campaigns without negatively affecting browsing and user experience. In addition, through this type of advertising, you provide content that is relevant to your persona and at the same time is content that promotes the brand or product.
The third type are ads in the form of videos, the most common of which is on YouTube, for example.
And the fourth type, which is the last version, is the sponsored links, also called ads on the search network.
When you search for a keyword within Google and notice the first results saying “ ad ”, these are the sponsored links.
So, here is the sponsored link. In which the company pays money to always appear when someone searches using that keyword, you can also do this to market a page that talks about your business.
The exclusively funded link leads us to a very important concept in digital marketing, and without this concept no digital marketing strategy can survive. It is the concept SEM called in English Search Engine Marketing, meaning search engine marketing, and about this tool we will talk now.
What does search engine marketing mean?
Search engine marketing or search marketing is all about improving the ranking of your pages on search engines like Google. In conclusion, the better your pages rank in search engines, the more likely a user will click through to your page.
One way to do this is with sponsored links, which we just talked about. But there is another way, which is SEO, which is called in English Search Engine Optimization, that is, search engine optimization.
SEO is a set of several techniques used to improve the ranking of your web pages in an organic way, that is, without you paying directly for any advertisement.
You can set up SEO techniques for your YouTube videos , for your blog posts, for your main website and finally without paying directly for any ads.
Considering that this topic is a very dense topic, we will only talk about some of the factors that make your pages full of searches, which are:
- The quality of the content on your pages.
- content size.
- the address.
- Page title.
- Use the keyword.
- The time a visitor stays on your page.
- the design.
- Browseability within your pages.
There are many factors in order to improve the ranking of content on your pages. That's why our advice to you: is to do a lot of research on the topic of search engine optimization to use these techniques in your business, okay?
Are you ready to do digital marketing techniques?
So after all this, have you realized the meaning of digital marketing and how beneficial it is to you?
But believe me, there is another important point to remember: Marketing goes way beyond communications strategies.
Every action that prepares and delivers value to your audience and market segment, and at the same time generates profit for you, can be considered marketing.
Creating a brand, developing your products, pricing and distributing these products, a webinar you do for marketing for sales and so on..
There are many strategies in digital marketing, and the important thing is to start testing these strategies and give the necessary impetus to those strategies that will bring you a greater return for your business.
If you liked this post, and you want to work online, and you don't know how to get started, share your questions with us in the comments section, and we are ready to help.
You can also read those related content that we have selected for you at the end of this page, in the Related Posts section.
Goodbye in another post and in another post!