Rovio is Bringing the Original Game back
When it comes to mobile gaming, few titles have had the impact and longevity of Angry Birds. Developed by Rovio Entertainment Corp., the game first launched in 2009 and quickly became a global phenomenon, with over 12 million copies sold across various platforms. Now, over a decade later, Rovio is bringing the original game back with a re-launch for mobile devices.
- A Brief History of Angry Birds
The original Angry Birds game was first released on iOS in December 2009, quickly becoming a hit among casual gamers. The game's simple, yet addictive, gameplay - where players use a slingshot to launch birds at pigs hiding in structures - quickly won over audiences of all ages. The game was eventually released on other platforms, including Android, PC, and consoles.
In the years that followed, Rovio released a number of spin-off titles and merchandise, including Angry Birds Seasons, Angry Birds Rio, and Angry Birds Space. The franchise also spawned a feature film, The Angry Birds Movie, which was released in 2016.
However, despite the success of the franchise, Rovio struggled to replicate the success of the original game in more recent years. In 2018, the company laid off 110 employees and closed down its Vancouver studio.
- The Re-launch of the Original Game
Rovio is hoping to reignite interest in the franchise with the re-launch of the original game. The new version, simply titled "Angry Birds Classic," features updated graphics and new levels, as well as the ability to play on both portrait and landscape mode.
The re-launch also marks the return of the "Mighty Eagle" power-up, which allows players to call in a powerful eagle to clear the level. The Mighty Eagle was a popular feature in the original game, but was not included in later versions.
- Why the Re-launch is Important
The re-launch of the original Angry Birds game is significant for Rovio for a number of reasons. Firstly, it allows the company to capitalize on the nostalgia of older fans who may have stopped playing the game in recent years. It also provides a new entry point for younger players who may not have had the chance to play the original game.
Additionally, the re-launch allows Rovio to re-introduce the franchise to a new generation of mobile gamers. The mobile gaming market has exploded in recent years, with new titles and genres emerging all the time. By re-launching the original game, Rovio is positioning itself as a classic, timeless title that still holds up in today's market.
Overall, the re-launch of Angry Birds Classic is a smart move by Rovio Entertainment Corp. The original game was a huge success, and by updating the game for modern devices and reintroducing popular features, Rovio is giving fans of the franchise a new reason to return and new players a chance to discover why Angry Birds became such a phenomenon in the first place. With an increasing number of mobile games available, it is difficult to stand out in the crowd, but with the reintroduction of a classic game like Angry Birds, Rovio Entertainment Corp. has a strong chance of once again captivating the hearts of millions of mobile gamers worldwide.